AbstractThe account of signs, signification and meaning set out by the philosopher Charles Sanders Peirce around the beginning of the twentieth century is a foundation stone of modern semiotics. In Peirce’s conception, semiotics concerned the process of signification at its most general and was intrinsically multimodal. It is then logical that contemporary multimodal research should engage with the Peircean view of semiotics. This in turn makes it particularly important that better understandings of the potential interconnections between Peircean semiotics and multimodality be achieved. Until now, however, such interconnections have been limited not only with respect to what has been drawn from Peirce’s account but also with respect to the areas of multimodality concerned. To deepen and broaden communication among approaches to multimodality and between those approaches and Peircean semiotics, this article sets out a reading of Peirce’s ‘mature’ 1903 position on semiotics aimed specifically at improving the utility of the account for multimodal analysis. The article argues that a lack of methodological precision within semiotics has led to relatively impoverished and empirically unreliable analyses. A new synthesis between Peirce’s account and multimodality is proposed as a stronger metatheoretical framework both for addressing multimodality and for drawing more from Peirce.
Multimodal Communication – de Gruyter
Published: Apr 27, 2018
It’s your single place to instantly
discover and read the research
that matters to you.
Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.
All for just $49/month
Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly
Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.
Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.
Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.
All the latest content is available, no embargo periods.
“Hi guys, I cannot tell you how much I love this resource. Incredible. I really believe you've hit the nail on the head with this site in regards to solving the research-purchase issue.”Daniel C.
“Whoa! It’s like Spotify but for academic articles.”@Phil_Robichaud
“I must say, @deepdyve is a fabulous solution to the independent researcher's problem of #access to #information.”@deepthiw
“My last article couldn't be possible without the platform @deepdyve that makes journal papers cheaper.”@JoseServera