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Understanding Digital Transformation Initiatives: Case Studies Analysis

Understanding Digital Transformation Initiatives: Case Studies Analysis AbstractBackground: Complexity of the digital transformation (Digital Transformation) paradigm and its relation to the fourth technological revolution face companies with serious challenges when it comes to keeping up with the competition or becoming a leader in operating industries.Objectives: The goal of our research is to systematize, analyse and evaluate technological and business concepts of Digital Transformation, in order to identify and investigate Digital Transformation initiatives in Croatia.Methods/Approach: To accomplish this goal, we used a multiple-case study approach to gather data from experts who participated in successful Digital Transformation initiatives.Results: Questionnaires were developed and used to gather both, qualitative background and technology-business related data relevant for Digital Transformation initiatives’ success, discussed in the last part of the paper. The limitation of this study is a relatively small number of case studies (6), as well as its local coverage, resulting therefore with conclusions, which will serve as a base for future studies.Conclusions: There are several background, business, and technology-related concepts or factors relevant to Digital Transformation initiatives: profile and involvement of external Digital Transformation experts; the transformation drivers and expectations. In achieving most significant business concepts for business transformation, no single one right combination of technological concepts could be explicitly determined. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Business Systems Research Journal de Gruyter

Understanding Digital Transformation Initiatives: Case Studies Analysis

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Publisher
de Gruyter
Copyright
© 2020 Martina Tomičić Furjan et al., published by Sciendo
ISSN
1847-9375
eISSN
1847-9375
DOI
10.2478/bsrj-2020-0009
Publisher site
See Article on Publisher Site

Abstract

AbstractBackground: Complexity of the digital transformation (Digital Transformation) paradigm and its relation to the fourth technological revolution face companies with serious challenges when it comes to keeping up with the competition or becoming a leader in operating industries.Objectives: The goal of our research is to systematize, analyse and evaluate technological and business concepts of Digital Transformation, in order to identify and investigate Digital Transformation initiatives in Croatia.Methods/Approach: To accomplish this goal, we used a multiple-case study approach to gather data from experts who participated in successful Digital Transformation initiatives.Results: Questionnaires were developed and used to gather both, qualitative background and technology-business related data relevant for Digital Transformation initiatives’ success, discussed in the last part of the paper. The limitation of this study is a relatively small number of case studies (6), as well as its local coverage, resulting therefore with conclusions, which will serve as a base for future studies.Conclusions: There are several background, business, and technology-related concepts or factors relevant to Digital Transformation initiatives: profile and involvement of external Digital Transformation experts; the transformation drivers and expectations. In achieving most significant business concepts for business transformation, no single one right combination of technological concepts could be explicitly determined.

Journal

Business Systems Research Journalde Gruyter

Published: Mar 1, 2020

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