The meaning of cultural symbols in the psychological paradigm

The meaning of cultural symbols in the psychological paradigm MARIA N. POPOVA The preliminary idea for this report was to discuss the experimental procedure and the results of a study. The aim was to discover the emotion and assessment reactions of Sofia's citizens toward twelve signs, featuring a part of the capital's cultural symbolicity. Among these were symbols that referred to the totalitarian ideological legacy; other symbols were part of the traditional municipal culture or universal cultural symbols. The purpose of the study was to establish the degree of similarity according to the assessment features and to define the factors that are valid for the formation of semantic sign space. Osgood's method of the semantic differential was used, despite some of its insufficiencies. In our case this method was suitable because of the metric and dimensional assumptions of the degree of similarity. The results of this study did not bring much surprise. The ideological signs provoke negative attitudes. The traditionally cultural and universally cultural signs distribute between themselves positive judgment in the space defined by scales: 'noble -- mean', 'formidable -- repelling', 'clever -- stupid'. Certainly in this study there are interesting details from the point of view of social psychology. For example -- the signs of http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Semiotica - Journal of the International Association for Semiotic Studies / Revue de l'Association Internationale de Sémiotique de Gruyter

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Publisher
de Gruyter
Copyright
Copyright © 2009 Walter de Gruyter
ISSN
0037-1998
eISSN
1613-3692
DOI
10.1515/semi.1993.97.3-4.383
Publisher site
See Article on Publisher Site

Abstract

MARIA N. POPOVA The preliminary idea for this report was to discuss the experimental procedure and the results of a study. The aim was to discover the emotion and assessment reactions of Sofia's citizens toward twelve signs, featuring a part of the capital's cultural symbolicity. Among these were symbols that referred to the totalitarian ideological legacy; other symbols were part of the traditional municipal culture or universal cultural symbols. The purpose of the study was to establish the degree of similarity according to the assessment features and to define the factors that are valid for the formation of semantic sign space. Osgood's method of the semantic differential was used, despite some of its insufficiencies. In our case this method was suitable because of the metric and dimensional assumptions of the degree of similarity. The results of this study did not bring much surprise. The ideological signs provoke negative attitudes. The traditionally cultural and universally cultural signs distribute between themselves positive judgment in the space defined by scales: 'noble -- mean', 'formidable -- repelling', 'clever -- stupid'. Certainly in this study there are interesting details from the point of view of social psychology. For example -- the signs of

Journal

Semiotica - Journal of the International Association for Semiotic Studies / Revue de l'Association Internationale de Sémiotiquede Gruyter

Published: Jan 1, 1993

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