Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

The Impact of Reputation on Corporate Financial Performance: Median Regression Approach

The Impact of Reputation on Corporate Financial Performance: Median Regression Approach AbstractBackground: In recent years, reputation has become an important risk concern for companies around the world. Deloitte Global Survey highlights the reputation risk as the top strategic business risk in 2014. This is also proven by a research conducted by AON Global Risk Management Survey in 2015 and Allianz Risk Barometer Survey in 2016 which finds a loss of reputation as one of the biggest risks for business executives. Furthermore, the importance of reputation is confirmed by the fact that reputation accounts for more than 25 percent of a company’s market value and the total market capitalization of the S&P500 companies.Objectives: To investigates the relationship between corporate reputation and financial performance.Methods/Approach: The survey of the paper was conducted in 2015 in Croatia. The questionnaire for assessing corporate reputation contained three reputational dimensions: products and services, corporate integrity, and organizational performance while the financial dimensions contained indicators of EVA, ROCE, ROA, ROE and the financial stability coefficient. Hierarchical regression methods were applied in the analysis.Results: This research leads to the conclusion that some dimensions of corporate reputation can be important predictors of financial performance.Conclusions: Results of the research could be a valid motivation for business executives to consider reputation risk as a critical issue of corporate business strategy. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Business Systems Research Journal de Gruyter

The Impact of Reputation on Corporate Financial Performance: Median Regression Approach

Loading next page...
 
/lp/de-gruyter/the-impact-of-reputation-on-corporate-financial-performance-median-sXfTD5BVkh
Publisher
de Gruyter
Copyright
© 2017 Silvija Vig et al., published by De Gruyter Open
ISSN
1847-9375
eISSN
1847-9375
DOI
10.1515/bsrj-2017-0015
Publisher site
See Article on Publisher Site

Abstract

AbstractBackground: In recent years, reputation has become an important risk concern for companies around the world. Deloitte Global Survey highlights the reputation risk as the top strategic business risk in 2014. This is also proven by a research conducted by AON Global Risk Management Survey in 2015 and Allianz Risk Barometer Survey in 2016 which finds a loss of reputation as one of the biggest risks for business executives. Furthermore, the importance of reputation is confirmed by the fact that reputation accounts for more than 25 percent of a company’s market value and the total market capitalization of the S&P500 companies.Objectives: To investigates the relationship between corporate reputation and financial performance.Methods/Approach: The survey of the paper was conducted in 2015 in Croatia. The questionnaire for assessing corporate reputation contained three reputational dimensions: products and services, corporate integrity, and organizational performance while the financial dimensions contained indicators of EVA, ROCE, ROA, ROE and the financial stability coefficient. Hierarchical regression methods were applied in the analysis.Results: This research leads to the conclusion that some dimensions of corporate reputation can be important predictors of financial performance.Conclusions: Results of the research could be a valid motivation for business executives to consider reputation risk as a critical issue of corporate business strategy.

Journal

Business Systems Research Journalde Gruyter

Published: Sep 1, 2017

There are no references for this article.