Jaap Willems and Luden Hanssen Science and technology are usually fields of activity which do not manifest themselves conspicuously in the eye of a large public. Scientists and technologists develop new ideas, techniques and products which may exert a profound influence on eyeryday iife, but most people have no idea what they are all about. They may raise false hopes for new medication, cause false fears about technology or automatisation, and have various other unwanted side-effects. A negative attitude towards science and technology may also hamper discussions about new developments or technologies. The ultimate success of such developments may hinge on the outcome of these discussions. Both universities and corporations are influenced by the social and cultural infrastructure in which they operate (Rip 1988, Rijntjes 1990). To promote the so-called public debate, accessible Information about what scientists and technicians are and will be up to is an essential prerequisite. Popularisation of science and technology is primarily a matter of the mass media. Television occupies a prominent position in it. Research by the Dutch National Cultural Planning Bureau reveals that most of their respondents show an interest in these sübjects, and want to receive Information about science and/or technology
Communications – de Gruyter
Published: Jan 1, 1993
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