People’s Conceptions of the Mass Media

People’s Conceptions of the Mass Media Veikko Pietilä A study about the people's conceptions as to the significance of the mass media and their functions before and after the introduction of television 1. Background of the Investigation1* This report deals with several questions concerning the people's conceptions of the mass media - especially in a situation when the introduction of a new medium, television, is changing the field of mass communication. The questions dealt with in this descriptive survey are the following. First of all, what is the significance or importance attached by people to television, and, what are the functions which they consider television to fulfill for them; secondly, how does the introduction of television affect conceptions as to the significance and functions of the other mass media; thirdly, what advance ideas do people have as to the importance and functions of television, and how do these advance ideas correspond to their actual experience; and lastly, what are the factors underlying the conception of television as significant or important in general and as a means of fulfilling certain functions, such as the transmission of news, general information, art and entertainment. - The way in which these questions are formulated is similar to that http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Communications de Gruyter

People’s Conceptions of the Mass Media

Communications, Volume 2 (2) – Jan 1, 1976

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Publisher
de Gruyter
Copyright
Copyright © 1976 by the
ISSN
0341-2059
eISSN
1613-4087
DOI
10.1515/comm.1976.2.2.151
Publisher site
See Article on Publisher Site

Abstract

Veikko Pietilä A study about the people's conceptions as to the significance of the mass media and their functions before and after the introduction of television 1. Background of the Investigation1* This report deals with several questions concerning the people's conceptions of the mass media - especially in a situation when the introduction of a new medium, television, is changing the field of mass communication. The questions dealt with in this descriptive survey are the following. First of all, what is the significance or importance attached by people to television, and, what are the functions which they consider television to fulfill for them; secondly, how does the introduction of television affect conceptions as to the significance and functions of the other mass media; thirdly, what advance ideas do people have as to the importance and functions of television, and how do these advance ideas correspond to their actual experience; and lastly, what are the factors underlying the conception of television as significant or important in general and as a means of fulfilling certain functions, such as the transmission of news, general information, art and entertainment. - The way in which these questions are formulated is similar to that

Journal

Communicationsde Gruyter

Published: Jan 1, 1976

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