Negative, Angry, and Ubiquitous: Political Advertising in 2012

Negative, Angry, and Ubiquitous: Political Advertising in 2012 Abstract Record amounts of money went to purchase television advertising during the 2012 election cycle, resulting in unprecedented volumes of advertising. This increase was due in part to the ease with which outside groups, such as super PACs, were able to raise and spend advertising dollars in the current, post-Citizens United, regulatory regime. Advertising in 2012 was also extremely negative, especially at the presidential level, and frequently evoked the emotion of anger. Yet whether 2012 marks the high point for spending on advertising – and whether the negativity will abate in the next presidential election – remain open questions. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The Forum de Gruyter

Negative, Angry, and Ubiquitous: Political Advertising in 2012

The Forum, Volume 10 (4) – Feb 9, 2013

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Publisher
de Gruyter
Copyright
Copyright © 2013 by the
ISSN
2194-6183
eISSN
1540-8884
DOI
10.1515/forum-2013-0004
Publisher site
See Article on Publisher Site

Abstract

Abstract Record amounts of money went to purchase television advertising during the 2012 election cycle, resulting in unprecedented volumes of advertising. This increase was due in part to the ease with which outside groups, such as super PACs, were able to raise and spend advertising dollars in the current, post-Citizens United, regulatory regime. Advertising in 2012 was also extremely negative, especially at the presidential level, and frequently evoked the emotion of anger. Yet whether 2012 marks the high point for spending on advertising – and whether the negativity will abate in the next presidential election – remain open questions.

Journal

The Forumde Gruyter

Published: Feb 9, 2013

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