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Critical Success Factors of New Product Development: Evidence from Select Cases

Critical Success Factors of New Product Development: Evidence from Select Cases AbstractBackground: The unique, yet complex, new product development (NPD) process represents one of firms’ most significant operations that impose high weightage onto its profitability margins and market reputation.Objectives: The object of the research is to identify critical success factors (CSFs) of a new product development in Dubai firms.Methods/Approach: The paper uses literature as a basis for identifying critical success factors for a new product development, which is supported by a semi-structured interview of senior management-level executives in Dubai.Results: To pinpoint a set of the most influential CSFs, 12 factors for the NPD process are highlighted, based on their reoccurrence patterns in the literature and semi-structured interviews. Impact levels of 12 CSFs on the NPD process are expressed through a presentation from the highest to the lowest recurrent factor.Conclusions: Each CSF’s role in driving the NPD process to success has also been justified using real-time evidence, depicted throughout 4 case studies from different industries. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Business Systems Research Journal de Gruyter

Critical Success Factors of New Product Development: Evidence from Select Cases

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Publisher
de Gruyter
Copyright
© 2021 Rajeev Dwivedi et al., published by Sciendo
ISSN
1847-9375
eISSN
1847-9375
DOI
10.2478/bsrj-2021-0003
Publisher site
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Abstract

AbstractBackground: The unique, yet complex, new product development (NPD) process represents one of firms’ most significant operations that impose high weightage onto its profitability margins and market reputation.Objectives: The object of the research is to identify critical success factors (CSFs) of a new product development in Dubai firms.Methods/Approach: The paper uses literature as a basis for identifying critical success factors for a new product development, which is supported by a semi-structured interview of senior management-level executives in Dubai.Results: To pinpoint a set of the most influential CSFs, 12 factors for the NPD process are highlighted, based on their reoccurrence patterns in the literature and semi-structured interviews. Impact levels of 12 CSFs on the NPD process are expressed through a presentation from the highest to the lowest recurrent factor.Conclusions: Each CSF’s role in driving the NPD process to success has also been justified using real-time evidence, depicted throughout 4 case studies from different industries.

Journal

Business Systems Research Journal – de Gruyter

Published: May 1, 2021

Keywords: new product development; critical success factors; business success and qualitative study; M11

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