Beyond accessibility? Toward an on-line and memory-based model of framing effects

Beyond accessibility? Toward an on-line and memory-based model of framing effects This theoretical article investigates the effects of media frames on individuals' judgments. In contrast to previous theorizing, we suggest that framing scholars should embrace both, on-line and memory-based judgment formation processes. Based on that premise, we propose a model that distinguishes between two phases of framing effects. Along the first phase, the media's framing contributes to the formation of an on-line or a memory-based judgment. The second phase describes six hypothetical routes for the stability or the change of these judgments: maintenance, readjustment, crystallization, inoculation, persuasion, and attenuation. At the heart of our model, we try to extract predictors for each of those routes. Finally, the implications of the proposed model for future framing research are discussed. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Communication & Medicine de Gruyter

Beyond accessibility? Toward an on-line and memory-based model of framing effects

Communication & Medicine, Volume 32 (1) – Mar 20, 2007

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Publisher
de Gruyter
Copyright
© Walter de Gruyter
Subject
Articles
ISSN
1612-1783
eISSN
1613-4087
DOI
10.1515/COMMUN.2007.003
Publisher site
See Article on Publisher Site

Abstract

This theoretical article investigates the effects of media frames on individuals' judgments. In contrast to previous theorizing, we suggest that framing scholars should embrace both, on-line and memory-based judgment formation processes. Based on that premise, we propose a model that distinguishes between two phases of framing effects. Along the first phase, the media's framing contributes to the formation of an on-line or a memory-based judgment. The second phase describes six hypothetical routes for the stability or the change of these judgments: maintenance, readjustment, crystallization, inoculation, persuasion, and attenuation. At the heart of our model, we try to extract predictors for each of those routes. Finally, the implications of the proposed model for future framing research are discussed.

Journal

Communication & Medicinede Gruyter

Published: Mar 20, 2007

Keywords: framing; on-line judgments; memory-based judgments; accessibility; persuasion; media effects

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