What Investors Really Want: Discover What Drives Investor Behaviour and Makes Smarter Financial Decisions20111M. Statman. What Investors Really Want: Discover What Drives Investor Behaviour and Makes Smarter Financial Decisions. New York, NY: McGraw‐Hill 2011. , ISBN: 978‐0‐07‐174165‐1
Qualitative Research in Financial Markets
, Volume 3 (3): 243-248 – Oct 4, 2011
