What influences teachers to continue using cloud services?
Abstract
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<jats:title content-type="abstract-subheading">Purpose</jats:title>
<jats:p>The purpose of this study is to explore the determinants of teachers’ continuance intention concerning cloud services.</jats:p>
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<jats:title content-type="abstract-subheading">Design/methodology/approach</jats:title>
<jats:p>This study uses a cloud service, namely, Google Sites, to support teacher collaboration and further develop a research model to explore the determinants of their continued usage intention.</jats:p>
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<jats:title content-type="abstract-subheading">Findings</jats:title>
<jats:p>The findings reveal that continued intention to use the cloud services is primarily determined by their attitude towards using it; attitude towards using is affected by perceived ease of use and perceived usefulness; and perceived ease of use is influenced by facilitating conditions, while perceived usefulness is influenced by social influence.</jats:p>
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<jats:title content-type="abstract-subheading">Practical implications</jats:title>
<jats:p>This study determines that teachers intend to continue using cloud services once training in using such services has been provided and if they hear favourable opinions from others.</jats:p>
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<jats:title content-type="abstract-subheading">Originality/value</jats:title>
<jats:p>The paper enables us to better understand factors affecting teachers' continuance intention toward cloud services.</jats:p>
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