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Web Commercials and Advertising Hierarchy-of-Effects

Web Commercials and Advertising Hierarchy-of-Effects http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Advertising Research CrossRef

Web Commercials and Advertising Hierarchy-of-Effects

Bruner, Gordon C.; Kumar, Anand
Journal of Advertising Research , Volume 40 (1-2): 35-42 – Jan 1, 2000
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Web Commercials and Advertising Hierarchy-of-Effects

Bruner, Gordon C.; Kumar, Anand
Journal of Advertising Research , Volume 40 (1-2): 35-42 – Jan 1, 2000

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Publisher
CrossRef
ISSN
0021-8499
DOI
10.2501/jar-40-1-2-35-42
Publisher site
See Article on Publisher Site

Abstract

Journal

Journal of Advertising Research – CrossRef

Published: Jan 1, 2000

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