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Using big data analytics to study brand authenticity sentiments: The case of Starbucks on Twitter

Using big data analytics to study brand authenticity sentiments: The case of Starbucks on Twitter http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Information Management CrossRef

Using big data analytics to study brand authenticity sentiments: The case of Starbucks on Twitter

International Journal of Information Management , Volume 48: 291-307 – Oct 1, 2019
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Publisher
CrossRef
Copyright
© 2017 Elsevier Ltd. All rights reserved.
ISSN
0268-4012
DOI
10.1016/j.ijinfomgt.2017.09.007
Publisher site
See Article on Publisher Site

Abstract

Journal

International Journal of Information ManagementCrossRef

Published: Oct 1, 2019

References