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The Role of Risk in Consumer Behavior

Taylor, James W.

Journal of Marketing , Volume 38 (2): 54 – Apr 1, 1974

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The Role of Risk in Consumer Behavior

Taylor, James W.

Journal of Marketing , Volume 38 (2): 54 – Apr 1, 1974

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Publisher: CrossRef
ISSN: 0022-2429
DOI: 10.2307/1250198
Publisher site: See Article on Publisher Site

There are no references for this article.