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The Rise and Fall of Strategic Planning

Leonard, Edgar William; Mintzberg, Henry

Journal of Marketing , Volume 60 (4): 129 – Oct 1, 1996

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The Rise and Fall of Strategic Planning

Leonard, Edgar William; Mintzberg, Henry

Journal of Marketing , Volume 60 (4): 129 – Oct 1, 1996

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Publisher: CrossRef
ISSN: 0022-2429
DOI: 10.2307/1251908
Publisher site: See Article on Publisher Site

There are no references for this article.