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“The (Real) World Is Not Enough:” Motivational Drivers and User Behavior in Virtual Worlds

“The (Real) World Is Not Enough:” Motivational Drivers and User Behavior in Virtual Worlds http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Interactive Marketing CrossRef

“The (Real) World Is Not Enough:” Motivational Drivers and User Behavior in Virtual Worlds

Eisenbeiss, Maik; Blechschmidt, Boris; Backhaus, Klaus; Freund, Philipp Alexander
Journal of Interactive Marketing , Volume 26 (1): 4-20 – Feb 1, 2012
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Publisher
CrossRef
ISSN
1094-9968
DOI
10.1016/j.intmar.2011.06.002
Publisher site
See Article on Publisher Site

Abstract

Journal

Journal of Interactive Marketing – CrossRef

Published: Feb 1, 2012

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