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The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising

Zaichkowsky, Judith Lynne

Journal of Advertising , Volume 23 (4): 59-70 – Dec 1, 1994

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The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising

Zaichkowsky, Judith Lynne

Journal of Advertising , Volume 23 (4): 59-70 – Dec 1, 1994

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Publisher: CrossRef
ISSN: 0091-3367
DOI: 10.1080/00913367.1943.10673459
Publisher site: See Article on Publisher Site

There are no references for this article.