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The OmniPowerful Brand: America’s #1 Brand Specialist Shares His Secrets for Catapulting Your Brand to Marketing Stardom20006Frank Delano. The OmniPowerful Brand: America’s #1 Brand Specialist Shares His Secrets for Catapulting Your Brand to Marketing Stardom. New York, NY: AMACOM (American Management Association) 1998. 272 pp., ISBN: 0814404596 $27.95 hardback

The OmniPowerful Brand: America’s #1 Brand Specialist Shares His Secrets for Catapulting Your... http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Consumer Marketing CrossRef

The OmniPowerful Brand: America’s #1 Brand Specialist Shares His Secrets for Catapulting Your Brand to Marketing Stardom20006Frank Delano. The OmniPowerful Brand: America’s #1 Brand Specialist Shares His Secrets for Catapulting Your Brand to Marketing Stardom. New York, NY: AMACOM (American Management Association) 1998. 272 pp., ISBN: 0814404596 $27.95 hardback

Journal of Consumer Marketing , Volume 17 (4): 358-372 – Jul 1, 2000

The OmniPowerful Brand: America’s #1 Brand Specialist Shares His Secrets for Catapulting Your Brand to Marketing Stardom20006Frank Delano. The OmniPowerful Brand: America’s #1 Brand Specialist Shares His Secrets for Catapulting Your Brand to Marketing Stardom. New York, NY: AMACOM (American Management Association) 1998. 272 pp., ISBN: 0814404596 $27.95 hardback

Journal of Consumer Marketing , Volume 17 (4): 358-372 – Jul 1, 2000

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Publisher
CrossRef
ISSN
0736-3761
DOI
10.1108/jcm.2000.17.4.358.6
Publisher site
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Abstract

Journal

Journal of Consumer MarketingCrossRef

Published: Jul 1, 2000

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