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The joint contribution of marketing and sales to the creation of superior customer value

The joint contribution of marketing and sales to the creation of superior customer value http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Research CrossRef

The joint contribution of marketing and sales to the creation of superior customer value

Journal of Business Research , Volume 60 (2): 98-107 – Feb 1, 2007

The joint contribution of marketing and sales to the creation of superior customer value

Journal of Business Research , Volume 60 (2): 98-107 – Feb 1, 2007

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Publisher
CrossRef
ISSN
0148-2963
DOI
10.1016/j.jbusres.2006.10.007
Publisher site
See Article on Publisher Site

Abstract

Journal

Journal of Business ResearchCrossRef

Published: Feb 1, 2007

References