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The Fundamentals of Business‐to‐Business Sales and Marketing20041John M. Coe. The Fundamentals of Business‐to‐Business Sales and Marketing. New York, NY: McGraw‐Hill Publishing, Inc. 2004. , ISBN: 0‐07‐140879‐7 $22.95

The Fundamentals of Business‐to‐Business Sales and Marketing20041John M. Coe. The Fundamentals of... http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business & Industrial Marketing CrossRef

The Fundamentals of Business‐to‐Business Sales and Marketing20041John M. Coe. The Fundamentals of Business‐to‐Business Sales and Marketing. New York, NY: McGraw‐Hill Publishing, Inc. 2004. , ISBN: 0‐07‐140879‐7 $22.95

Journal of Business & Industrial Marketing , Volume 19 (7): 496-497 – Dec 1, 2004

The Fundamentals of Business‐to‐Business Sales and Marketing20041John M. Coe. The Fundamentals of Business‐to‐Business Sales and Marketing. New York, NY: McGraw‐Hill Publishing, Inc. 2004. , ISBN: 0‐07‐140879‐7 $22.95

Journal of Business & Industrial Marketing , Volume 19 (7): 496-497 – Dec 1, 2004

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Publisher
CrossRef
ISSN
0885-8624
DOI
10.1108/08858620410564436
Publisher site
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Abstract

Journal

Journal of Business & Industrial MarketingCrossRef

Published: Dec 1, 2004

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