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The Food Industry Wars: Marketing Triumphs and Blunders20006Ronald D. Michman and Edward M. Mazze. The Food Industry Wars: Marketing Triumphs and Blunders. Westport, CT: Quorum Books 1998. 280 pp., ISBN: ISBN 1567201113 $65.00 (hb)

The Food Industry Wars: Marketing Triumphs and Blunders20006Ronald D. Michman and Edward M.... http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Consumer Marketing CrossRef

The Food Industry Wars: Marketing Triumphs and Blunders20006Ronald D. Michman and Edward M. Mazze. The Food Industry Wars: Marketing Triumphs and Blunders. Westport, CT: Quorum Books 1998. 280 pp., ISBN: ISBN 1567201113 $65.00 (hb)

Journal of Consumer Marketing , Volume 17 (2): 172-185 – Apr 1, 2000

The Food Industry Wars: Marketing Triumphs and Blunders20006Ronald D. Michman and Edward M. Mazze. The Food Industry Wars: Marketing Triumphs and Blunders. Westport, CT: Quorum Books 1998. 280 pp., ISBN: ISBN 1567201113 $65.00 (hb)

Journal of Consumer Marketing , Volume 17 (2): 172-185 – Apr 1, 2000

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Publisher
CrossRef
ISSN
0736-3761
DOI
10.1108/jcm.2000.17.2.172.6
Publisher site
See Article on Publisher Site

Abstract

Journal

Journal of Consumer MarketingCrossRef

Published: Apr 1, 2000

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