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The Financial Information Content of Perceived Quality

Aaker, David A.; Jacobson, Robert

Journal of Marketing Research , Volume 31 (2): 191 – May 1, 1994

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The Financial Information Content of Perceived Quality

Aaker, David A.; Jacobson, Robert

Journal of Marketing Research , Volume 31 (2): 191 – May 1, 1994

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Publisher: CrossRef
ISSN: 0022-2437
DOI: 10.2307/3152193
Publisher site: See Article on Publisher Site

There are no references for this article.