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The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience20113Jim Joseph. The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience. New York, NY: AMACOM Books 2010. 224 pp. www.amacombooks.org

The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand... http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Product & Brand Management CrossRef

The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience20113Jim Joseph. The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience. New York, NY: AMACOM Books 2010. 224 pp. www.amacombooks.org

Journal of Product & Brand Management , Volume 20 (5): 430-431 – Aug 23, 2011

The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience20113Jim Joseph. The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience. New York, NY: AMACOM Books 2010. 224 pp. www.amacombooks.org

Journal of Product & Brand Management , Volume 20 (5): 430-431 – Aug 23, 2011

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Publisher
CrossRef
ISSN
1061-0421
DOI
10.1108/10610421111157973
Publisher site
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Abstract

Journal

Journal of Product & Brand ManagementCrossRef

Published: Aug 23, 2011

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