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The Effects of Sentence-Level Context, Prior Word Knowledge, and Need for Cognition on Information Processing of Technical Language in Print Ads

The Effects of Sentence-Level Context, Prior Word Knowledge, and Need for Cognition on... http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Consumer Psychology CrossRef

The Effects of Sentence-Level Context, Prior Word Knowledge, and Need for Cognition on Information Processing of Technical Language in Print Ads

Bradley, Samuel D.; Meeds, Robert
Journal of Consumer Psychology , Volume 14 (3): 291-302 – Jan 1, 2004
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The Effects of Sentence-Level Context, Prior Word Knowledge, and Need for Cognition on Information Processing of Technical Language in Print Ads

Bradley, Samuel D.; Meeds, Robert
Journal of Consumer Psychology , Volume 14 (3): 291-302 – Jan 1, 2004

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Publisher
CrossRef
ISSN
1057-7408
DOI
10.1207/s15327663jcp1403_10
Publisher site
See Article on Publisher Site

Abstract

Journal

Journal of Consumer Psychology – CrossRef

Published: Jan 1, 2004

References

  • Dimensions of consumer expertise
    Alba
  • Technical wording in advertisements: Implications for market segmentation
    Anderson