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The 4 Cs of Truth in Communications20081Isabelle Albanese. The 4 Cs of Truth in Communications. Ithaca, NY: Paramount Market Publishing 2007. 110 pp., ISBN: 978‐0‐9786602‐2‐2 www.paramountbooks.com

The 4 Cs of Truth in Communications20081Isabelle Albanese. The 4 Cs of Truth in Communications.... http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Consumer Marketing CrossRef

The 4 Cs of Truth in Communications20081Isabelle Albanese. The 4 Cs of Truth in Communications. Ithaca, NY: Paramount Market Publishing 2007. 110 pp., ISBN: 978‐0‐9786602‐2‐2 www.paramountbooks.com

Journal of Consumer Marketing , Volume 25 (5): 325-326 – Aug 1, 2008

The 4 Cs of Truth in Communications20081Isabelle Albanese. The 4 Cs of Truth in Communications. Ithaca, NY: Paramount Market Publishing 2007. 110 pp., ISBN: 978‐0‐9786602‐2‐2 www.paramountbooks.com

Journal of Consumer Marketing , Volume 25 (5): 325-326 – Aug 1, 2008

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Publisher
CrossRef
ISSN
0736-3761
DOI
10.1108/07363760810890561
Publisher site
See Article on Publisher Site

Abstract

Journal

Journal of Consumer MarketingCrossRef

Published: Aug 1, 2008

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