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Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity

Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Marketing CrossRef

Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity

Journal of Marketing , Volume 58 (3): 118 – Jul 1, 1994

Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity

Journal of Marketing , Volume 58 (3): 118 – Jul 1, 1994

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Publisher
CrossRef
ISSN
0022-2429
DOI
10.2307/1252315
Publisher site
See Article on Publisher Site

Abstract

Journal

Journal of MarketingCrossRef

Published: Jul 1, 1994

There are no references for this article.