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Standardization of International Marketing Strategy: Some Research Hypotheses

Standardization of International Marketing Strategy: Some Research Hypotheses http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Marketing CrossRef

Standardization of International Marketing Strategy: Some Research Hypotheses

Journal of Marketing , Volume 53 (1): 70 – Jan 1, 1989

Standardization of International Marketing Strategy: Some Research Hypotheses

Journal of Marketing , Volume 53 (1): 70 – Jan 1, 1989

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Publisher
CrossRef
ISSN
0022-2429
DOI
10.2307/1251525
Publisher site
See Article on Publisher Site

Abstract

Journal

Journal of MarketingCrossRef

Published: Jan 1, 1989

There are no references for this article.