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Social reference group influence on mobile phone purchasing behaviour: a cross-nation comparative study

Social reference group influence on mobile phone purchasing behaviour: a cross-nation comparative... http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Mobile Communications CrossRef

Social reference group influence on mobile phone purchasing behaviour: a cross-nation comparative study

International Journal of Mobile Communications , Volume 5 (3): 319 – Jan 1, 2007

Social reference group influence on mobile phone purchasing behaviour: a cross-nation comparative study

International Journal of Mobile Communications , Volume 5 (3): 319 – Jan 1, 2007

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Publisher
CrossRef
ISSN
1470-949X
DOI
10.1504/ijmc.2007.012397
Publisher site
See Article on Publisher Site

Abstract

Journal

International Journal of Mobile CommunicationsCrossRef

Published: Jan 1, 2007

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