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Social media research in the industrial marketing field: Review of literature and future research directions

Social media research in the industrial marketing field: Review of literature and future research... http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Industrial Marketing Management CrossRef

Social media research in the industrial marketing field: Review of literature and future research directions

Industrial Marketing Management , Volume 66: 115-129 – Oct 1, 2017

Social media research in the industrial marketing field: Review of literature and future research directions

Industrial Marketing Management , Volume 66: 115-129 – Oct 1, 2017

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Publisher
CrossRef
Copyright
© 2017 Elsevier Inc. All rights reserved.
ISSN
0019-8501
DOI
10.1016/j.indmarman.2017.07.013
Publisher site
See Article on Publisher Site

Abstract

Journal

Industrial Marketing ManagementCrossRef

Published: Oct 1, 2017

References