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Social identity perspective on brand loyalty

Social identity perspective on brand loyalty http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Research CrossRef

Social identity perspective on brand loyalty

Journal of Business Research , Volume 65 (5): 648-657 – May 1, 2012
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Publisher
CrossRef
ISSN
0148-2963
DOI
10.1016/j.jbusres.2011.03.007
Publisher site
See Article on Publisher Site

Abstract

Journal

Journal of Business ResearchCrossRef

Published: May 1, 2012

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