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Services Marketing: People, Technology, Strategy20042C. Lovelock and J. Wirtz. Services Marketing: People, Technology, Strategy. Pearson Prentice‐Hall, 2004. 672 p., ISBN: 0‐13‐113865‐0 $124.00 (Hardback)

Services Marketing: People, Technology, Strategy20042C. Lovelock and J. Wirtz. Services... http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Managing Service Quality: An International Journal CrossRef

Services Marketing: People, Technology, Strategy20042C. Lovelock and J. Wirtz. Services Marketing: People, Technology, Strategy. Pearson Prentice‐Hall, 2004. 672 p., ISBN: 0‐13‐113865‐0 $124.00 (Hardback)

Managing Service Quality: An International Journal , Volume 14 (4): 343-344 – Aug 1, 2004

Services Marketing: People, Technology, Strategy20042C. Lovelock and J. Wirtz. Services Marketing: People, Technology, Strategy. Pearson Prentice‐Hall, 2004. 672 p., ISBN: 0‐13‐113865‐0 $124.00 (Hardback)

Managing Service Quality: An International Journal , Volume 14 (4): 343-344 – Aug 1, 2004

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Publisher
CrossRef
ISSN
0960-4529
DOI
10.1108/09604520410546888
Publisher site
See Article on Publisher Site

Abstract

Journal

Managing Service Quality: An International JournalCrossRef

Published: Aug 1, 2004

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