Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Service Innovation: How to Go from Customer Needs to Breakthrough Services20111Lance A. Bettencourt. Service Innovation: How to Go from Customer Needs to Breakthrough Services. New York, NY: McGraw‐Hill304 pp. $29.95 Edited by Geoffrey P. LantosStonehill College, North Easton, MA

Service Innovation: How to Go from Customer Needs to Breakthrough Services20111Lance A.... http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Product & Brand Management CrossRef

Service Innovation: How to Go from Customer Needs to Breakthrough Services20111Lance A. Bettencourt. Service Innovation: How to Go from Customer Needs to Breakthrough Services. New York, NY: McGraw‐Hill304 pp. $29.95 Edited by Geoffrey P. LantosStonehill College, North Easton, MA

Journal of Product & Brand Management , Volume 20 (7): 557-557 – Nov 1, 2011

Service Innovation: How to Go from Customer Needs to Breakthrough Services20111Lance A. Bettencourt. Service Innovation: How to Go from Customer Needs to Breakthrough Services. New York, NY: McGraw‐Hill304 pp. $29.95 Edited by Geoffrey P. LantosStonehill College, North Easton, MA

Journal of Product & Brand Management , Volume 20 (7): 557-557 – Nov 1, 2011

Loading next page...
 
/lp/crossref/service-innovation-how-to-go-from-customer-needs-to-breakthrough-oHw2XJkQ2D
Publisher
CrossRef
ISSN
1061-0421
DOI
10.1108/10610421111181868
Publisher site
See Article on Publisher Site

Abstract

Journal

Journal of Product & Brand ManagementCrossRef

Published: Nov 1, 2011

There are no references for this article.