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Reaping relational rewards from corporate social responsibility: The role of competitive positioning

Reaping relational rewards from corporate social responsibility: The role of competitive positioning http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Research in Marketing CrossRef

Reaping relational rewards from corporate social responsibility: The role of competitive positioning

International Journal of Research in Marketing , Volume 24 (3): 224-241 – Sep 1, 2007

Reaping relational rewards from corporate social responsibility: The role of competitive positioning

International Journal of Research in Marketing , Volume 24 (3): 224-241 – Sep 1, 2007

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Publisher
CrossRef
ISSN
0167-8116
DOI
10.1016/j.ijresmar.2007.01.001
Publisher site
See Article on Publisher Site

Abstract

Journal

International Journal of Research in MarketingCrossRef

Published: Sep 1, 2007

References