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New Product Diffusion Models in Marketing: A Review and Directions for Research

New Product Diffusion Models in Marketing: A Review and Directions for Research http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Marketing CrossRef

New Product Diffusion Models in Marketing: A Review and Directions for Research

Journal of Marketing , Volume 54 (1): 1 – Jan 1, 1990
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Publisher
CrossRef
ISSN
0022-2429
DOI
10.2307/1252170
Publisher site
See Article on Publisher Site

Abstract

Journal

Journal of MarketingCrossRef

Published: Jan 1, 1990

There are no references for this article.