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Mass Customization: The New Frontier in Business CompetitionMass Customization: The New Frontier in Business Competition, by PineB. Joseph II. Boston: Harvard Business School Press, 1993, 234 pp., $29.95.

Mass Customization: The New Frontier in Business CompetitionMass Customization: The New Frontier... http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Academy of Management Review CrossRef

Mass Customization: The New Frontier in Business CompetitionMass Customization: The New Frontier in Business Competition, by PineB. Joseph II. Boston: Harvard Business School Press, 1993, 234 pp., $29.95.

Academy of Management Review , Volume 19 (3): 588-592 – Jul 1, 1994

Mass Customization: The New Frontier in Business CompetitionMass Customization: The New Frontier in Business Competition, by PineB. Joseph II. Boston: Harvard Business School Press, 1993, 234 pp., $29.95.

Academy of Management Review , Volume 19 (3): 588-592 – Jul 1, 1994

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Publisher
CrossRef
ISSN
0363-7425
DOI
10.5465/amr.1994.9412271820
Publisher site
See Article on Publisher Site

Abstract

Journal

Academy of Management ReviewCrossRef

Published: Jul 1, 1994

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