Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Market-back approach to the design of integrated communications programs: A change in paradigm and a focus on determinants of success

Market-back approach to the design of integrated communications programs: A change in paradigm... http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Research CrossRef

Market-back approach to the design of integrated communications programs: A change in paradigm and a focus on determinants of success

Journal of Business Research , Volume 37 (3): 147-153 – Nov 1, 1996

Market-back approach to the design of integrated communications programs: A change in paradigm and a focus on determinants of success

Journal of Business Research , Volume 37 (3): 147-153 – Nov 1, 1996

Loading next page...
 
/lp/crossref/market-back-approach-to-the-design-of-integrated-communications-0VnVdm84wM

References

References for this paper are not available at this time. We will be adding them shortly, thank you for your patience.

Publisher
CrossRef
ISSN
0148-2963
DOI
10.1016/s0148-2963(96)00064-1
Publisher site
See Article on Publisher Site

Abstract

Journal

Journal of Business ResearchCrossRef

Published: Nov 1, 1996

References