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Managing Brand Equity

Managing Brand Equity http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Marketing Research CrossRef

Managing Brand Equity

Journal of Marketing Research , Volume 30 (2): 256 – May 1, 1993
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Publisher
CrossRef
ISSN
0022-2437
DOI
10.2307/3172832
Publisher site
See Article on Publisher Site

Abstract

Journal

Journal of Marketing ResearchCrossRef

Published: May 1, 1993

There are no references for this article.