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Is Sociability or Interactivity more Effective for Enhancing Performance? Findings from a Massively Multiplayer Online Role-Playing Game

Is Sociability or Interactivity more Effective for Enhancing Performance? Findings from a... http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Interactive Marketing CrossRef

Is Sociability or Interactivity more Effective for Enhancing Performance? Findings from a Massively Multiplayer Online Role-Playing Game

Wang, Dianwen; Yang, Zhilin; Ding, Zhihua
Journal of Interactive Marketing , Volume 48: 106-119 – Nov 1, 2019
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Is Sociability or Interactivity more Effective for Enhancing Performance? Findings from a Massively Multiplayer Online Role-Playing Game

Wang, Dianwen; Yang, Zhilin; Ding, Zhihua
Journal of Interactive Marketing , Volume 48: 106-119 – Nov 1, 2019

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Publisher
CrossRef
Copyright
© 2019 Direct Marketing Educational Foundation, Inc. dba Marketing EDGE. All rights reserved.
ISSN
1094-9968
DOI
10.1016/j.intmar.2019.06.002
Publisher site
See Article on Publisher Site

Abstract

Journal

Journal of Interactive Marketing – CrossRef

Published: Nov 1, 2019

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