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Interactivity and vividness effects on social presence and involvement with a web-based advertisement

Interactivity and vividness effects on social presence and involvement with a web-based... http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Research CrossRef

Interactivity and vividness effects on social presence and involvement with a web-based advertisement

Journal of Business Research , Volume 58 (3): 387-396 – Mar 1, 2005

Interactivity and vividness effects on social presence and involvement with a web-based advertisement

Journal of Business Research , Volume 58 (3): 387-396 – Mar 1, 2005

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Publisher
CrossRef
ISSN
0148-2963
DOI
10.1016/s0148-2963(03)00106-1
Publisher site
See Article on Publisher Site

Abstract

Journal

Journal of Business ResearchCrossRef

Published: Mar 1, 2005

There are no references for this article.