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Inside Her Pretty Little Head: A New Theory of Female Motivation and What It Means for Marketing20084Jane Cunningham and Philippa Roberts. Inside Her Pretty Little Head: A New Theory of Female Motivation and What It Means for Marketing. London: Marshall Cavendish 2006. 247 pp. $35.00 (hardcover) www.marshallcavendish.co.uk

Inside Her Pretty Little Head: A New Theory of Female Motivation and What It Means for... http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Consumer Marketing CrossRef

Inside Her Pretty Little Head: A New Theory of Female Motivation and What It Means for Marketing20084Jane Cunningham and Philippa Roberts. Inside Her Pretty Little Head: A New Theory of Female Motivation and What It Means for Marketing. London: Marshall Cavendish 2006. 247 pp. $35.00 (hardcover) www.marshallcavendish.co.uk

Journal of Consumer Marketing , Volume 25 (3): 193-194 – May 2, 2008

Inside Her Pretty Little Head: A New Theory of Female Motivation and What It Means for Marketing20084Jane Cunningham and Philippa Roberts. Inside Her Pretty Little Head: A New Theory of Female Motivation and What It Means for Marketing. London: Marshall Cavendish 2006. 247 pp. $35.00 (hardcover) www.marshallcavendish.co.uk

Journal of Consumer Marketing , Volume 25 (3): 193-194 – May 2, 2008

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Publisher
CrossRef
ISSN
0736-3761
DOI
10.1108/07363760810870725
Publisher site
See Article on Publisher Site

Abstract

Journal

Journal of Consumer MarketingCrossRef

Published: May 2, 2008

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