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How Long Does It Take to Learn Prices? The Importance of Nominal Values in the Price Learning Process

Aalto-Setälä, Ville; Raijas, Anu

Journal of Euromarketing , Volume 15 (1): 29-46 – Jan 1, 2006

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How Long Does It Take to Learn Prices? The Importance of Nominal Values in the Price Learning Process

Aalto-Setälä, Ville; Raijas, Anu

Journal of Euromarketing , Volume 15 (1): 29-46 – Jan 1, 2006

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Publisher: CrossRef
ISSN: 1049-6483
DOI: 10.1300/j037v15n01_03
Publisher site: See Article on Publisher Site

There are no references for this article.