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How Do Consumer Buzz and Traffic in Social Media Marketing Predict the Value of the Firm?

How Do Consumer Buzz and Traffic in Social Media Marketing Predict the Value of the Firm? http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png SSRN Electronic Journal CrossRef

How Do Consumer Buzz and Traffic in Social Media Marketing Predict the Value of the Firm?

SSRN Electronic JournalJan 1, 2013

How Do Consumer Buzz and Traffic in Social Media Marketing Predict the Value of the Firm?

SSRN Electronic JournalJan 1, 2013

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Publisher
CrossRef
ISSN
1556-5068
DOI
10.2139/ssrn.2341868
Publisher site
See Article on Publisher Site

Abstract

Journal

SSRN Electronic JournalCrossRef

Published: Jan 1, 2013

References