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How Advertising Works – The Role of Research20004John Philip Jones (Editor). How Advertising Works – The Role of Research. Thousand Oaks, CA: Sage Publications 1998. 358 pp., ISSN: ISBN 076191241X $34.95 (pb)

How Advertising Works – The Role of Research20004John Philip Jones (Editor). How Advertising... http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Consumer Marketing CrossRef

How Advertising Works – The Role of Research20004John Philip Jones (Editor). How Advertising Works – The Role of Research. Thousand Oaks, CA: Sage Publications 1998. 358 pp., ISSN: ISBN 076191241X $34.95 (pb)

Journal of Consumer Marketing , Volume 17 (4): 358-372 – Jul 1, 2000

How Advertising Works – The Role of Research20004John Philip Jones (Editor). How Advertising Works – The Role of Research. Thousand Oaks, CA: Sage Publications 1998. 358 pp., ISSN: ISBN 076191241X $34.95 (pb)

Journal of Consumer Marketing , Volume 17 (4): 358-372 – Jul 1, 2000

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Publisher
CrossRef
ISSN
0736-3761
DOI
10.1108/jcm.2000.17.4.358.4
Publisher site
See Article on Publisher Site

Abstract

Journal

Journal of Consumer MarketingCrossRef

Published: Jul 1, 2000

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