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Guest Editorial: Cognitive mapping of strategy in marketing

Marshall, Roger

Journal of Business Research , Volume 66 (9): 1541-1543 – Sep 1, 2013

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Guest Editorial: Cognitive mapping of strategy in marketing

Marshall, Roger

Journal of Business Research , Volume 66 (9): 1541-1543 – Sep 1, 2013

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Publisher: CrossRef
ISSN: 0148-2963
DOI: 10.1016/j.jbusres.2012.09.016
Publisher site: See Article on Publisher Site

References

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