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Global Marketing for the Digital Age20002Bill Bishop. Global Marketing for the Digital Age. Illinois: Lincolnwood 1999. 270pp. $34.95

Global Marketing for the Digital Age20002Bill Bishop. Global Marketing for the Digital Age.... http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Consumer Marketing CrossRef

Global Marketing for the Digital Age20002Bill Bishop. Global Marketing for the Digital Age. Illinois: Lincolnwood 1999. 270pp. $34.95

Journal of Consumer Marketing , Volume 17 (4): 358-372 – Jul 1, 2000

Global Marketing for the Digital Age20002Bill Bishop. Global Marketing for the Digital Age. Illinois: Lincolnwood 1999. 270pp. $34.95

Journal of Consumer Marketing , Volume 17 (4): 358-372 – Jul 1, 2000

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Publisher
CrossRef
ISSN
0736-3761
DOI
10.1108/jcm.2000.17.4.358.2
Publisher site
See Article on Publisher Site

Abstract

Journal

Journal of Consumer MarketingCrossRef

Published: Jul 1, 2000

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