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Global Gold: Panning for Profits in Foreign Markets20004Ruth Stanat. Global Gold: Panning for Profits in Foreign Markets. New York, NY: AMACOM 1998. 500 pp., ISBN: ISBN 0814404103 $35.00 (hb)

Global Gold: Panning for Profits in Foreign Markets20004Ruth Stanat. Global Gold: Panning for... http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Consumer Marketing CrossRef

Global Gold: Panning for Profits in Foreign Markets20004Ruth Stanat. Global Gold: Panning for Profits in Foreign Markets. New York, NY: AMACOM 1998. 500 pp., ISBN: ISBN 0814404103 $35.00 (hb)

Journal of Consumer Marketing , Volume 17 (2): 172-185 – Apr 1, 2000

Global Gold: Panning for Profits in Foreign Markets20004Ruth Stanat. Global Gold: Panning for Profits in Foreign Markets. New York, NY: AMACOM 1998. 500 pp., ISBN: ISBN 0814404103 $35.00 (hb)

Journal of Consumer Marketing , Volume 17 (2): 172-185 – Apr 1, 2000

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Publisher
CrossRef
ISSN
0736-3761
DOI
10.1108/jcm.2000.17.2.172.4
Publisher site
See Article on Publisher Site

Abstract

Journal

Journal of Consumer MarketingCrossRef

Published: Apr 1, 2000

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