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Focus Groups: A Practical Guide for Applied Research

McQuarrie, Edward F.; Krueger, Richard A.

Journal of Marketing Research , Volume 26 (3): 371 – Aug 1, 1989

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Focus Groups: A Practical Guide for Applied Research

McQuarrie, Edward F.; Krueger, Richard A.

Journal of Marketing Research , Volume 26 (3): 371 – Aug 1, 1989

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Publisher: CrossRef
ISSN: 0022-2437
DOI: 10.2307/3172912
Publisher site: See Article on Publisher Site

There are no references for this article.