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Experiential Engagement and Active vs. Passive Behavior in Mobile Location-based Social Networks: The Moderating Role of Privacy

Experiential Engagement and Active vs. Passive Behavior in Mobile Location-based Social Networks:... http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Interactive Marketing CrossRef

Experiential Engagement and Active vs. Passive Behavior in Mobile Location-based Social Networks: The Moderating Role of Privacy

Journal of Interactive Marketing , Volume 37: 133-148 – Feb 1, 2017

Experiential Engagement and Active vs. Passive Behavior in Mobile Location-based Social Networks: The Moderating Role of Privacy

Journal of Interactive Marketing , Volume 37: 133-148 – Feb 1, 2017

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Publisher
CrossRef
Copyright
© 2017 Direct Marketing Educational Foundation, Inc. dba Marketing EDGE. All rights reserved.
ISSN
1094-9968
DOI
10.1016/j.intmar.2016.10.001
Publisher site
See Article on Publisher Site

Abstract

Journal

Journal of Interactive MarketingCrossRef

Published: Feb 1, 2017

References