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Expectancy-value attitude models: An analysis of critical theoretical issues

Expectancy-value attitude models: An analysis of critical theoretical issues http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Research in Marketing CrossRef

Expectancy-value attitude models: An analysis of critical theoretical issues

International Journal of Research in Marketing , Volume 2 (1): 43-60 – Jan 1, 1985

Expectancy-value attitude models: An analysis of critical theoretical issues

International Journal of Research in Marketing , Volume 2 (1): 43-60 – Jan 1, 1985

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Publisher
CrossRef
ISSN
0167-8116
DOI
10.1016/0167-8116(85)90021-7
Publisher site
See Article on Publisher Site

Abstract

Journal

International Journal of Research in MarketingCrossRef

Published: Jan 1, 1985

References