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Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications

Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework,... http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Interactive Marketing CrossRef

Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications

Journal of Interactive Marketing , Volume 45: 27-41 – Feb 1, 2019

Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications

Journal of Interactive Marketing , Volume 45: 27-41 – Feb 1, 2019

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Publisher
CrossRef
Copyright
© 2019 Direct Marketing Educational Foundation, Inc. dba Marketing EDGE. All rights reserved.
ISSN
1094-9968
DOI
10.1016/j.intmar.2018.07.003
Publisher site
See Article on Publisher Site

Abstract

Journal

Journal of Interactive MarketingCrossRef

Published: Feb 1, 2019

There are no references for this article.